Shopify optimisation · London

Your Shopify store, working properly.

I fix the clarity, structure, and usability issues that are quietly holding your store back, and make sure your SEO is actually working.

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What gets fixed

Structure
Pages that are confusing or hard to navigate
Usability
Friction points that stop visitors converting
SEO
Basics that haven't been set up properly

What I fix

Common problems, properly solved.

Small issues compound quickly. I find what's actually holding your store back and fix it from the ground up.

Disorganised site structure

Visitors can't find what they need, so they leave.

SEO that hasn't been set up

Missing basics that stop you appearing in search results.

Pages that are hard to use

Confusing layouts that create friction and lose sales.

Conversion friction points

Small blockers that stop interested visitors from buying.

How it works

Simple, transparent process.

Four steps from first conversation to finished work.

01

Free strategy call

I review your site and tell you exactly what's working and what isn't - no obligation.

02

Clear recommendations

You get a clear breakdown of what I'd fix, why it matters, and what it costs.

03

Implementation

I do the work carefully inside your existing setup, keeping you updated throughout.

04

Summary and next steps

A clear before/after summary with suggestions for what to improve next.

Why it matters

Small problems add up fast.

When a store is hard to understand or navigate, the effects aren't always obvious at first. But they compound.

Fixing the basics properly gives every other improvement (paid ads, new products, email campaigns, deep SEO) a much stronger foundation.

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Visitors leave more quickly when they can't find what they need

Products are harder to discover, so fewer people buy

SEO improvements don't work as well on a poorly structured site

Small friction points quietly reduce conversions over time

Issues that seem minor individually start to compound

About

I'm Connor.

I work with Shopify store owners to make practical improvements to how their site looks, feels, and works. I focus on fixing the basics properly before anything more complex.

Free strategy calls are becoming more structured over time and won't be free indefinitely - now is a good time to book.

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"I've been reviewing a few Shopify stores recently and it’s interesting how often small structural issues hurt conversions far more than traffic. Most problems are surprisingly fixable once you know where to look."

Connor Bawcutt · PromoStrats · London, Dulwich

Ready to improve your store?

Free, no-pressure strategy call. I'll tell you exactly what's holding your site back.

Book your free strategy call