Skip to content
promostrats ~/web-design-dev-seo/london
accepting new projects — book a free intro call
// web design + development + seo — london

Your website, working properly.

I design and build custom websites from scratch - and fix the structure, usability and SEO issues quietly costing sales on the ones already live. Shopify's my specialism; it's not the only thing I build.

free 20-min call · clear pricing before any work starts
site-audit.logrunning…
Check my own website →
// what I do

Common problems, properly solved.

Whether I'm building your site from scratch or improving the one you've got, I get these right at the source - not with plugins stacked on plugins.

-visitors can't find what they need, so they leave
+clear navigation and page structure

Disorganised site structure

Menus, collections and pages reorganised around how your customers actually shop.

-missing titles, descriptions and structure
+SEO basics set up correctly, page by page

SEO that was never set up

Meta data, URL handles, headings and product copy done properly — so search engines can find you.

-confusing layouts creating friction
+pages redesigned around one clear job

Pages that are hard to use

Custom-built theme sections that match your brand, instead of stock blocks bent out of shape.

-small blockers stopping interested buyers
+friction removed from browse to checkout

Conversion friction points

The small, unglamorous details — broken filters, slow images, unclear buttons — found and fixed.

// how it works

Simple, transparent process.

Four steps from first conversation to finished work. You'll know the price before anything starts.

Free strategy call

I review your site live and tell you exactly what's working and what isn't. No obligation.

Clear recommendations

A written breakdown of what I'd fix, why it matters, and what it costs.

Implementation

The work is done carefully inside your existing setup, with regular updates throughout.

Summary + next steps

A before/after summary, plus what I'd improve next — whether or not you hire me again.

// what clients say
★★★★★
"Connor took the time to understand our business and implemented improvements across our whole site — from homepage layout and navigation through to detailed SEO work on product copy, metadata and images. Clear plan, measurable progress, smooth and collaborative."
BM
Ben MeekingsThe Artisan Merchants
verified google review ↗
// about

Hello, I'm Connor Bawcutt.

I work with independent brands and small businesses on everything from full custom website builds to targeted fixes - bespoke design and sections, structured SEO plans, and the small technical details most agencies skip. Shopify is my specialism, but I build from scratch and on other platforms too.

You deal with me directly the whole way through: the person on the call is the person doing the work.

base: London, East Dulwich
focus: web design · development · seo
specialism: shopify · custom builds
clients: UK independent brands
pricing: quoted clearly, before work starts
// next step

Ready to build something better?

A free, no-pressure call. Whether you need a new site built or want to get more from the one you've got, I'll tell you exactly what I'd do - you decide what happens next.

Book your free strategy call
I usually reply same day!
PromoStrats.

Web design, development and SEO for people who want their website to work properly. Shopify specialist, based in London.

Navigation

Contact