Every Shopify store is different, so pricing depends on structure, content, and complexity. The figures below reflect typical ranges to give a clear idea of cost before a short review. Exact scope and pricing are always confirmed before any work begins.
| Service | Price | Best For |
|---|---|---|
| Navigation & Site Structure Optimisation | From £150 - £300 (one-off) | Sites where visitors struggle to find what they're looking for, or the menus feel cluttered, confusing, or incomplete. |
| Homepage Optimisation | From £200 - £400 (one-off) | Sites where the homepage doesn't clearly explain what's on offer or guide visitors toward the right next step. |
| Key Page Optimisation | From £80 - £250 (per page) | Sites where important pages feel unclear, underdeveloped, outdated, or don't clearly guide visitors. |
| Product Page Optimisation | From £15 - £40 (per product or product group) | Sites where product pages feel unclear, repetitive, incomplete, or don't help customers confidently choose the right option. |
| Collection Page Optimisation | From £10 - £25 (per collection page) | Sites where the collection pages are basic, inconsistent, or underused, and need improvements. |
| Image Optimisation & Media Performance | From £200 - £400 (one-off) | Sites with lots of images, slow loading pages, or missing or inconsistent image alt text. |
Bundles combine multiple optimisation services into a single, prioritised piece of work. Most clients choose a bundle to address multiple areas of the site in one structured piece of work.
A complete foundational setup focused on clarity, usability and structure.
A complete SEO foundations package focused on site-wide setup, structure, and visibility.
A complete website and SEO foundations package focused on clarity, usability, structure, and correct search engine setup.
Most Shopify stores benefit from light but consistent ongoing support - whether that is keeping the site tidy and up to date, improving structure and clarity over time, or reviewing website performance in tools like Google Search Console and Microsoft Clarity. I offer flexible monthly retainers for clients who want continued support after initial optimisation work. These are tailored to each business depending on catalogue size, complexity, and level of involvement required.
These are optional add-ons which are available with any plan. These can be discussed in further depth, to tailor to your Shopify website:
• Additional product and/or collections uploads or rewrites
• Additional blog posts or key page rewrites
• Image optimisation
• Seasonal homepage refresh
• Quarterly audit and recommendations
• Emergency fixes
• Google Business Profile support
Pricing for add-ons is agreed in advance so there are no suprises.